Happy Pet Prints is a family run business that creates custom furniture and decorative pieces featuring your furry best friends. As a brand, they pride themselves on their ability to illustrate the special connection owners have with their pets.
Ordering with Happy Pet Prints is super easy. All you have to do is choose which home item and design you would like, upload an image of your pet, add to cart, purchase, and leave the creativity to the professional digital art team. These artists have years of experience in crafting custom print art and are sure to amaze you with their exquisite designs.
As a small, family owned team, Happy Pet Prints was looking for ways to maximize the impact of their new ottoman product launch with minimal budget. The brand knew the importance of testimonial content to increase conversion of their ads and authentic reviews to increase conversion on their website and wanted to find a partner to help them create great content from day 1. Happy Pet Prints selected Surkus based on their other work with pet brands, fast turnaround and low cost.
Happy Pet Prints collaborated with Surkus to activate Creators to generate high-quality, custom User Generated Content (UGC) featuring the new ottoman product. Surkus identified and vetted 20 creators interested in home products that have pets.
Through the Surkus platform, Happy Pet Prints was able to select which products were featured and advise how the videos and images were shot to ensure that they would have enough content to use across their launch campaign and various marketing initiatives.
Over the course of 2 weeks, Surkus activated 20 creators to generate 60 high quality photos, videos and reviews that Happy Pet Prints could use across all eCommerce channels. The brand created a mix of photo reviews, testimonial videos, unboxing videos, product still shots and goofy customer shots.
As a result of the campaign, the brand jumped from 0 photo reviews to 20 in less than 2 weeks, creating social proof and increasing sales of the new product line.